Re: For Monday
Jeremiah Foster <jeremiah.foster@...>
On Sat, Jul 18, 2015 at 4:59 PM, Joseph Potvin <jpotvin@...> wrote:
David, I propose the following adjustments to your entry (shown here,
So companies going through certification can't use the logo or trademark? That seems a bit restrictive, especially during launch of the overall certification process when you really want to build brand awareness. Perhaps you have the Open Chain logo and you have a "Certified" logo for completing the ISO certification process.
I'm not sure this will work. What sort of sanctions do you propose might happen should one claim their "product" as "certified"? You'd have to have some kind of meaningful leverage.